Social media and niche sports: The netball ANZ championship and commonwealth games on twitter

Vann, Portia, Woodford, Darryl, & Bruns, Axel (2015) Social media and niche sports: The netball ANZ championship and commonwealth games on twitter. Media International Australia, Incorporating Culture and Policy, 155, pp. 108-119.

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Abstract

This article analyses and compares Twitter activity for the niche sport of netball over the 2013 trans-Tasman ANZ Championship competition and the international Commonwealth Games event in 2014. Patterns within the Twitter data that were discovered through an analysis of the 2013 ANZ Championship season are considered in terms of the Commonwealth Games, and thus compared between a quasi-domestic and an international context. In particular, we highlight the extent to which niche sports such as netball attempt to capitalise on the opportunities provided by social media, and the challenges involved in coordinating event-specific hashtags, such as the #netball2014 hashtag promoted by the Commonwealth Games Federation.

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ID Code: 85129
Item Type: Journal Article
Refereed: Yes
Keywords: sport, social media, netball, Commonwealth Games, Twitter
ISSN: 1329-878X
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Funding:
Copyright Owner: Copyright 2015 Media International Australia
Deposited On: 06 Jul 2015 05:14
Last Modified: 17 Mar 2016 04:29

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