Destination Marketing Essentials [2nd Edition]
Pike, Steven D. (2016) Destination Marketing Essentials [2nd Edition]. Routledge, Oxon, Abingdon.
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new 2nd Edition has been revised and updated to include:
• new slim - lined 15 chapter structure
• new chapters on Destination Competitiveness and Technology
• new and updated case studies throughout including emerging markets
• new content on social media marketing in destination marketing organisations and sustainable destination marketing
• additional online resources for lecturers and students including PPT’s, test bank and video links.
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Keywords:||Destination marketing organisations, Destination marketing organizations, Tourism destinations, Destination branding, Destination image|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Taylor & Francis|
|Deposited On:||12 Jul 2015 22:57|
|Last Modified:||24 Jan 2017 04:30|
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