The Lazarus effect: The (RED) campaign, and creative capitalism

Rimmer, Matthew (2010) The Lazarus effect: The (RED) campaign, and creative capitalism. In Pogge, Thomas, Rimmer, Matthew, & Rubenstein, Kim (Eds.) Incentives for Global Public Health: Patent Law and Access to Essential Medicines. Cambridge University Press, Cambridge ; New York, pp. 313-340.

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"4,400 people die every day of AIDS in sub-Saharan Africa. Treatment exists. In about 60 days, a patient can go from here to here. We call this transformation the Lazarus Effect. It is the result of two pills a day taken by a HIV/AIDS patient for about 60 days. Learn more about how you can help give people the chance of life and"The Lazarus Effect video, the (RED) Campaign.This Chapter explores how a number of non-government organizations, charities, and philanthropists have promoted ’grants' as a means of stimulating investment in research and development into neglected diseases. Each section considers the nature of the campaign; the use of intellectual property rights, such as trade marks; and the criticisms made of such endeavors. Section 2 looks at the (RED) Campaign, which is designed to boost corporate funding and consumer support for the Global Fund. Section 3 examines the role of the Gates Foundation in funding research and development in respect of infectious diseases. It explores the championing by Bill Gates of ’creative capitalism'. Section 4 considers the part of the Clinton Foundation in the debate over access to essential medicines. The Chapter concludes that, despite their qualities, such marketing initiatives fail to address the underlying inequalities and injustices of international patent law.

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ID Code: 85420
Item Type: Book Chapter
Keywords: ACcess to Medicines, Celebrity Rights, creative capitalism, the Clinton Foundation, the Gates Foundation, the (RED) Campaign, Trade Mark Law, Intellectual Property and Innovation Law Research Group
DOI: 10.1017/CBO9780511750786.015
ISBN: 9780511750786
Divisions: Current > QUT Faculties and Divisions > Faculty of Law
Current > Schools > School of Law
Deposited On: 25 Aug 2015 06:35
Last Modified: 25 Jun 2017 03:02

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