Systemic ideation: A playbook for creating innovative ideas more consciously

Recker, Jan C. & Rosemann, Michael (2015) Systemic ideation: A playbook for creating innovative ideas more consciously. 360° - the Business Transformation Journal, 13, pp. 34-45.

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When looking for innovative ideas, we all wish we were Larry Page or Mark Zuckerberg with the “next big thingˮ. However, not all companies have geniuses like them, nor do they need them. What is needed is a systemic approach for consciously developing ideas.

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ID Code: 85884
Item Type: Journal Article
Refereed: Yes
Keywords: systemic ideation, innovation, innovation management, derivation, utilization
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Theory (080611)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Divisions: Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2015 The Author(s)
Copyright Statement: The materials contained in this journal are the copyright works of the authors. Copying or disseminating content from this journal requires the prior written consent of the authors.
Deposited On: 20 Jul 2015 22:21
Last Modified: 23 Jun 2017 14:47

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