Developing and validation of the Self-Gifting Consumer Bahaviour Scale
Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Bahaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, 2014, Bucharest, Romania. (Unpublished)
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|Item Type:||Conference Item (Presentation)|
|Keywords:||Developing and Validation, Self-Gifting Consumer Bahaviour Scale|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2014 [please consult the authors]|
|Deposited On:||29 Jul 2015 23:12|
|Last Modified:||29 Jul 2015 23:12|
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