Developing and validation of the Self-Gifting Consumer Bahaviour Scale

Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Bahaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, 2014, Bucharest, Romania. (Unpublished)

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ID Code: 86077
Item Type: Conference Item (Presentation)
Refereed: No
Additional URLs:
Keywords: Developing and Validation, Self-Gifting Consumer Bahaviour Scale
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Measurement (150504)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 [please consult the authors]
Deposited On: 29 Jul 2015 23:12
Last Modified: 29 Jul 2015 23:12

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