The role of context and motivation variables in mobile commerce usage: A further perspective on Chong (2013)

Kuppelwieser, Volker G., Sarstedt, Marko, & Tuzovic, Sven (2014) The role of context and motivation variables in mobile commerce usage: A further perspective on Chong (2013). Technological Forecasting and Social Change, 88, pp. 156-161.

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We comment on a recent article by Chong (2013) on the roles of demographic and motivation variables in mobile commerce usage. Drawing on the recent research on the service-dominant logic, socioemotional selectivity theory, and data from a first empirical study, we argue that a broader discussion on the value relevance of mobile commerce activities for customers and the consideration of consumers' future time perspectives would provide a richer, potentially more appropriate picture of the drivers of mobile commerce usage. Furthermore, using data from a second empirical study, we highlight several validity issues of the used scales. We hope to motivate a replication and extension of Chong's study and also provide recommendations for future research on this area.

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ID Code: 86230
Item Type: Journal Article
Refereed: Yes
Keywords: M-commerce, Demographic Variable, Consumer Behavior, Future Time Perspective, Value
DOI: 10.1016/j.techfore.2014.06.024
ISSN: 0040-1625
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Elsevier
Copyright Statement: Licensed under the Creative Commons Attribution; Non-Commercial; No-Derivatives 4.0 International. DOI: 10.1016/j.techfore.2014.06.024
Deposited On: 05 Aug 2015 22:35
Last Modified: 07 Sep 2015 18:25

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