The role of context and motivation variables in mobile commerce usage: A further perspective on Chong (2013)
Kuppelwieser, Volker G., Sarstedt, Marko, & Tuzovic, Sven (2014) The role of context and motivation variables in mobile commerce usage: A further perspective on Chong (2013). Technological Forecasting and Social Change, 88, pp. 156-161.
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We comment on a recent article by Chong (2013) on the roles of demographic and motivation variables in mobile commerce usage. Drawing on the recent research on the service-dominant logic, socioemotional selectivity theory, and data from a first empirical study, we argue that a broader discussion on the value relevance of mobile commerce activities for customers and the consideration of consumers' future time perspectives would provide a richer, potentially more appropriate picture of the drivers of mobile commerce usage. Furthermore, using data from a second empirical study, we highlight several validity issues of the used scales. We hope to motivate a replication and extension of Chong's study and also provide recommendations for future research on this area.
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|Item Type:||Journal Article|
|Keywords:||M-commerce, Demographic Variable, Consumer Behavior, Future Time Perspective, Value|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2014 Elsevier|
|Copyright Statement:||Licensed under the Creative Commons Attribution; Non-Commercial; No-Derivatives 4.0 International. DOI: 10.1016/j.techfore.2014.06.024|
|Deposited On:||05 Aug 2015 22:35|
|Last Modified:||07 Sep 2015 18:25|
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