Quality in group service encounters: A theoretical exploration of the concept of a simultaneous multi‐customer co‐creation process
Finsterwalder, Jörg & Tuzovic, Sven (2010) Quality in group service encounters: A theoretical exploration of the concept of a simultaneous multi‐customer co‐creation process. Managing Service Quality, 20(2), pp. 109-122.
- The purpose of this paper is to explore the concept of service quality for settings where several customers are involved in the joint creation and consumption of a service. The approach is to provide first insights into the implications of a simultaneous multi‐customer integration on service quality.
- This conceptual paper undertakes a thorough review of the relevant literature before developing a conceptual model regarding service co‐creation and service quality in customer groups.
- Group service encounters must be set up carefully to account for the dynamics (social activity) in a customer group and skill set and capabilities (task activity) of each of the individual participants involved in a group service experience.
- Future research should undertake empirical studies to validate and/or modify the suggested model presented in this contribution.
- Managers of service firms should be made aware of the implications and the underlying factors of group services in order to create and manage a group experience successfully. Particular attention should be given to those factors that can be influenced by service providers in managing encounters with multiple customers.
- This article introduces a new conceptual approach for service encounters with groups of customers in a proposed service quality model. In particular, the paper focuses on integrating the impact of customers' co‐creation activities on service quality in a multiple‐actor model.
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|Item Type:||Journal Article|
|Keywords:||Customers, Group Dynamics, Customer Services Quality|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||06 Aug 2015 01:23|
|Last Modified:||05 Aug 2016 02:08|
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