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Partnerships, social capital and the successful management of small scale cultural festivals: A case study of Hobart’s Antarctic Midwinter Festival

Hadley, Bree J. (2007) Partnerships, social capital and the successful management of small scale cultural festivals: A case study of Hobart’s Antarctic Midwinter Festival. In Re-eventing the city/town: Events as catalysts for social change, Fourth International Event Research Conference, 10th-12th July 2007, University of Technology Sydney and Victoria University, Melbourne, 10th-12th July 2007.

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Abstract

This paper uses a case study of the Antarctic Midwinter Festival held annually in Hobart, Australia, to analyse the ways in which cooperation, partnerships and social capital contribute to the successful management of small scale cultural festivals. It argues that the strategic use of partnerships evident in much event management practice is especially important in small communities, where issues with cost, infrastructure and market scale make it even more challenging to create the critical mass of thematically linked activities that characterise a successful festival. An emphasis on marketing, branding and relationships management in the context of a partnerships approach can help festival coordinators establish a bedrock of social capital to support a small scale cultural festival like the Antarctic Midwinter Festival. This approach can, however, have implications for succession planning as stewardship of the festival, and the social capital that supports the festival, is transferred to different coordinators down the years.

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ID Code: 8675
Item Type: Conference Paper
Keywords: Festivals, Social capital, Networks, Partnerships, Trust, Internal Marketing, Antarctic Midwinter Festival
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > SOCIOLOGY (160800) > Urban Sociology and Community Studies (160810)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > PERFORMING ARTS AND CREATIVE WRITING (190400)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2007 (please consult author)
Deposited On: 17 Jul 2007
Last Modified: 06 Sep 2013 16:27

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