Creativity and design

Bucolo, Sam & Wrigley, Cara (2015) Creativity and design. In Samson, Danny & Gloet, Maianne (Eds.) Innovation and Entrepreneurship: Creating New Value. Oxford University Press, Oxford, England, United Kingdom.

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Abstract

Innovation and Entrepreneurship: Creating New Value covers all of the major aspects of innovation strategy and capabilities, including leadership of innovation, creativity, design led innovation, open innovation, management of the innovation portfolio and new product development processes. Ultimately, innovation is accomplished by people, and this book recognises the critical contribution of leadership and organisational culture to developing and promoting innovation behaviours. For startups and entrepreneurs, the book covers the practical, powerful tests that a new idea should be subjected to, as well as providing an overview of the entrepreneurship process. Another feature of the book is the detailed presentation of the practices common to highly innovative organisations that distinguishes them from low innovating organisations. Underpinned by research, this information is translated into an innovation audit tool that can be used by managers or students alike.

Impact and interest:

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Full-text downloads:

98 since deposited on 02 Sep 2015
67 in the past twelve months

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ID Code: 87059
Item Type: Book Chapter
Keywords: design-led innovation, creativity, design thinking
ISBN: 9780190300630
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 Oxford University Press
Deposited On: 02 Sep 2015 01:10
Last Modified: 01 Sep 2016 22:07

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