Creativity and design
Bucolo, Sam & Wrigley, Cara (2015) Creativity and design. In Samson, Danny & Gloet, Maianne (Eds.) Innovation and Entrepreneurship: Creating New Value. Oxford University Press, Oxford, England, United Kingdom.
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Innovation and Entrepreneurship: Creating New Value covers all of the major aspects of innovation strategy and capabilities, including leadership of innovation, creativity, design led innovation, open innovation, management of the innovation portfolio and new product development processes. Ultimately, innovation is accomplished by people, and this book recognises the critical contribution of leadership and organisational culture to developing and promoting innovation behaviours. For startups and entrepreneurs, the book covers the practical, powerful tests that a new idea should be subjected to, as well as providing an overview of the entrepreneurship process. Another feature of the book is the detailed presentation of the practices common to highly innovative organisations that distinguishes them from low innovating organisations. Underpinned by research, this information is translated into an innovation audit tool that can be used by managers or students alike.
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|Item Type:||Book Chapter|
|Keywords:||design-led innovation, creativity, design thinking|
|Subjects:||Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)|
|Divisions:||Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
|Copyright Owner:||Copyright 2015 Oxford University Press|
|Deposited On:||02 Sep 2015 01:10|
|Last Modified:||01 Sep 2016 22:07|
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