Anatomy of a trending topic : Methods for the visualisation of retweet chains [Anatomie eines Trending Topics: Methoden zur Visualisierung von Retweet-Ketten]

Bruns, Axel & Sauter, Theresa (2015) Anatomy of a trending topic : Methods for the visualisation of retweet chains [Anatomie eines Trending Topics: Methoden zur Visualisierung von Retweet-Ketten]. In Maireder, Axel, Ausserhofer, Julian, Schumann, Christina, & Taddicken, Monika (Eds.) Digital Methods in Communication Science [Digitale Methoden in der Kommunikationswissenschaft]. Freie Universität Berlin [Institute for Media and Communication Studies, Free University Berlin], Berlin, pp. 141-161.

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Abstract

Twitter and other social networking sites play an ever more present role in the spread of current events. The dynamics of information dissemination through digital network structures are still relatively unexplored, however. At what time an issue is taken up by whom? Who forwards a message when to whom else? What role do individual communication participants, existing digital communities or the technical foundations of each network platform play in the spread of news? In this chapter we discuss, using the example of a video on a current sociopolitical issue in Australia that was shared on Twitter, a number of new methods for the dynamic visualisation and analysis of communication processes. Our method combines temporal and spatial analytical approaches and provides new insights into the spread of news in digital networks.

[Social media dienen immer häufger als Disseminationsmechanismen für Medieninhalte. Auf Twitter ermöglicht besonders die Retweet-Funktion den schnellen und weitläufgen Transfer von Nachrichten. In diesem Beitrag etablieren neue methodische Ansätze zur Erfassung, Visualisierung und Analyse von Retweet-Ketten. Insbesondere heben wir hervor, wie bestehende Netzwerkanalysemethoden ergänzt werden können, um den Ablauf der Weiterleitung sowohl temporal als auch spatial zu erfassen. Unsere Fallstudie demonstriert die verbreitung des videoclips einer am 9. Oktober 2012 spontan gehaltenen Wutrede der australischen Premierministerin Julia Gillard, in der sie Oppositionsführer Tony Abbott als Frauenhasser brandmarkte. Durch die Erfassung von Hintergrunddaten zu den jeweiligen NutzerInnen, die sich an der Weiterleitung des Videoclips beteiligten, erstellen wir ein detailliertes Bild des Disseminationsablaufs im vorliegenden Fall. So lassen sich die wichtigsten AkteurInnen und der Ablauf der Weiterleitung darstellen und analysieren. Daraus entstehen Einblicke in die allgemeinen verbreitungsmuster von Nachrichten auf Twitter].

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ID Code: 87446
Item Type: Book Chapter
Additional Information:

About Book:

"What do big data investigations mean for the development of theories and research ethics? How can public traces of digital communication be captured, analyzed, and interpreted? How can metrics of social media platforms be translated into empirically grounded research? What strategies allow us to look into algorithmic black boxes like search engines and newsfeeds? This volume deals with these and many similar questions arising in connection with communication research in the digital age. The book brings together both, theoretical and ethical essays, and articles documenting empirical research on digital communication. Always in the center: The practices that adapt to the medium exploring its objects, actors, and infrastructures – in other words what we call "digital methods" of communication science."

Keywords: Twitter, trending topic, network analysis, Julia Gillard, misogyny speech
DOI: 10.17174/dcr.v2.0
ISBN: 9783945681022
ISSN: 2198-7610
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Funding:
Copyright Owner: Copyright 2015 Freie Universität Berlin
Copyright Statement: This document is made available under a CC BY Licence (Attribution). For more Information see:
http://creativecommons.org/licenses/
Deposited On: 14 Sep 2015 04:41
Last Modified: 12 Apr 2017 16:44

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