Re-thinking ancillary: Australian screen content in education

Maher, Sean & Elkington, Ruari (2015) Re-thinking ancillary: Australian screen content in education. Studies in Australasian Cinema, 9(2), pp. 152-170.

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The use of Australian screen content in Australian schools and universities is undergoing rapid change due to digital and online distribution capacity on the supply side and digital and online affordance embedded in student cultures. This paper examines the ways in which Australian screen content and its distribution are beginning to adapt to educational usage. Issues facing content rights holders, distribution companies and emerging digital platforms reflect broad-based digital disruption patterns. Learning opportunities that can coincide with the growth in uptake of Australian screen content in Australia's education sector are not immune to the challenges posed by emerging digital consumption behaviours and issues of sustainability. At the same time, the growth in the use of digital and online screen content learning resources, under current copyright conditions, poses significant increases in the underlying cost structure for educational interests. This paper examines the innovations occurring in both the supply and the demand sides of Australian screen content and the expanded learning opportunities arising out of emerging digital affordances. Precedents in the UK are explored that demonstrate how stronger connections can be forged between nationally produced film and media content and a national curriculum. While addressing recent issues arising out of the Australian Law Review Commission's inquiry into copyright in the digital economy, the purpose of this discussion is not to assess policy debates about fair use versus fair dealing. What is clear, however, is that independent research is required that draws upon research-based evidence with an aim to better understanding the needs of the education sector against the transformative shifts taking place in digital-based learning materials and their modes of delivery.

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ID Code: 87483
Item Type: Journal Article
Refereed: Yes
Keywords: Distribution, Cineliteracy, Education, Screen, Ancillary
DOI: 10.1080/17503175.2015.1055876
ISSN: 1750-3183
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2015 Taylor and Francis
Deposited On: 15 Sep 2015 22:45
Last Modified: 16 Sep 2015 22:26

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