Cunningham, Stuart D. (2006) Policy. In Cunningham, Stuart D. & Turner, Graeme (Eds.) The media and communications in Australia. Allen & Unwin, Crows Nest, N.S.W., pp. 43-63.
More than ever, the media dominate public life and shape public perceptions. At the same time, the rise of digital technologies means that demarcations between different forms of media are fading. Radio can be heard on an iPod, data accompanies television programs, and news snippets are available on mobile phones. The Media and Communications in Australia offers a systematic introduction to this dynamic and often bewildering field. Fully updated and revised to take account of recent developments, this second edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and examines the thorny issues of media ethics, youth media, the media’s role in celebrity culture and the future of public broadcasting. With contributions from some of Australia’s best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
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