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A content analysis of Australian motor vehicle advertising

Sheehan, Mary C., Steinhardt, Dale A., & Schonfeld, Cynthia C. (2006) A content analysis of Australian motor vehicle advertising. ATSB Research and Analysis Report, CR228. Australian Transport Safety Bureau, Civic Square, ACT.

Abstract

Using the content analysis methodology, the project aimed to identify and evaluate any changes in the themes and driving practices depicted in Australian vehicle advertising before and after the introduction of the Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Advertising for Motor Vehicles in 2002.

Impact and interest:

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19 since deposited on 27 Jul 2007
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ID Code: 8788
Item Type: Book
Additional Information: This study was funded jointly by the ATSB and Queensland Transport. The contents of this report can be freely accessed online via the publisher’s web page (see hypertext link).
Additional URLs:
Keywords: advertising, content analysis, themes
ISBN: 0642255350
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TRANSPORTATION AND FREIGHT SERVICES (150700) > Road Transportation and Freight Services (150703)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Preventive Medicine (111716)
Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712)
Divisions: Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q)
Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Copyright Owner: Copyright 2006 Centre for Accident Research & Road Safety, Queensland
Copyright Statement: To encourage the dissemination of this publication, it may be copied, downloaded, displayed, printed, reproduced, and distributed in unaltered form (retaining this notice). Subject to the provisions of the Copyright Act 1968, no other use of the material in this publication may be made without the authorisation of the Centre for Accident Research & Road Safety – Queensland.
Deposited On: 27 Jul 2007
Last Modified: 24 Feb 2014 14:18

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