A content analysis of Australian motor vehicle advertising
Sheehan, Mary C., Steinhardt, Dale A., & Schonfeld, Cynthia C. (2006) A content analysis of Australian motor vehicle advertising. ATSB Research and Analysis Report, CR228. Australian Transport Safety Bureau, Civic Square, ACT.
Abstract
Using the content analysis methodology, the project aimed to identify and evaluate any changes in the themes and driving practices depicted in Australian vehicle advertising before and after the introduction of the Federal Chamber of Automotive Industries (FCAI) Voluntary Code of Practice for Advertising for Motor Vehicles in 2002.
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| ID Code: | 8788 |
|---|---|
| Item Type: | Book |
| Additional Information: | This study was funded jointly by the ATSB and Queensland Transport. The contents of this report can be freely accessed online via the publisher’s web page (see hypertext link). |
| Additional URLs: | |
| Keywords: | advertising, content analysis, themes |
| ISBN: | 0642255350 |
| Subjects: | Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TRANSPORTATION AND FREIGHT SERVICES (150700) > Road Transportation and Freight Services (150703) Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Preventive Medicine (111716) Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health Promotion (111712) |
| Divisions: | Current > Research Centres > Centre for Accident Research & Road Safety - Qld (CARRS-Q) Current > QUT Faculties and Divisions > Faculty of Health Current > Institutes > Institute of Health and Biomedical Innovation |
| Copyright Owner: | Copyright 2006 Centre for Accident Research & Road Safety, Queensland |
| Deposited On: | 27 Jul 2007 |
| Last Modified: | 10 Nov 2009 13:31 |
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