Creating choices in advertising's newest frontier

King, Andrew S. (2015) Creating choices in advertising's newest frontier. Mizzima Business Weekly, 4(12), pp. 32-34.

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Abstract

Not much has happened in Myanmar for most of the past 50 years; not much that is, for Western media, investors or even tourists to notice. Myanmar remained isolated for most of that time; an isolation that was partly self-imposed and, especially after the violent military crackdown against large-scale protests in 1988, externally reinforced via Western sanctions set up at the request of democracy leader Daw Aung San Suu Kyi after her National League for Democracy was denied power following its landside triumph in the 1990 election for a constituent assembly.

Impact and interest:

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ID Code: 87890
Item Type: Journal Article
Refereed: Yes
Keywords: Myanmar, Advertising, Banking, Consumer Goods
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > International and Development Communication (200103)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2013 MIZZIMA
Deposited On: 30 Sep 2015 22:47
Last Modified: 01 Oct 2015 23:12

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