Fresh thinking in services marketing: Contemporary, cutting-edge and creative thoughts

Russell-Bennett, Rebekah & Baron, Steve (2015) Fresh thinking in services marketing: Contemporary, cutting-edge and creative thoughts. Journal of Services Marketing, 29(6/7), pp. 421-424.

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The purpose of this paper is to highlight and promote fresh thinking in services marketing research.


The topic of the special issue was deliberately chosen to encourage fresh ideas and concepts that will move the discipline forward. The accepted papers have been categorised for ease and convenience of reading by scholars and practitioners, with a short commentary on each category.


There is a wealth of forward-thinking by service(s) marketing researchers that bodes well for the future of the sub-discipline.

Research limitations/implications

The special issue does not address fresh thinking in all areas of services marketing research. Other potential areas for fresh thinking are identified.


New thinking in a scholarly field is necessary to propel the discipline forward.

Impact and interest:

2 citations in Scopus
Search Google Scholar™
1 citations in Web of Science®

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 88013
Item Type: Journal Article
Refereed: Yes
Keywords: Services Marketing, Theory Development, Service Research
DOI: 10.1108/JSM-06-2015-0218
ISSN: 0887-6045
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 Emerald Publishing
Deposited On: 05 Oct 2015 23:33
Last Modified: 06 Oct 2015 21:57

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