Emotional food design: From designing food products to designing food systems

Wrigley, Cara & Ramsey, Rebecca (2016) Emotional food design: From designing food products to designing food systems. International Journal of Food Design, 1(1), pp. 11-28.

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Abstract

Contemporary food systems promote the consumption of highly processed foods of limited nutrition, contributing to overweight and obesity, diet-related disease and significant financial burden on healthcare systems. In part, this has resulted from highly successful design, development and marketing strategies for processed foods. The successful application of such strategies to healthy food options, and the services and business plans that accompany them, could assist in enhancing health and alleviating burden on health care systems.

Product designers have long been aware of the importance of intertwining emotional experiences with new products. However, a lack of theoretical precision exists for applying emotional design beyond food products, to the food systems, services and business models that drive them. This article explores emotional design within the context of food and food systems and proposes a new concept – Emotional Food Design (EFD), through which emotional design is integrated across levels of a food system. EFD complements the dominating deductive view of food systems research with an abductive iterative design approach contextualized within the creation of new food products, services and business models and their associated emotional attachments. This paper concludes by outlining what EFD can offer to reorient food systems to successfully promote healthy eating.

Impact and interest:

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25 since deposited on 06 Oct 2015
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ID Code: 88025
Item Type: Journal Article
Refereed: Yes
Keywords: food design, food system design, emotional food design
DOI: 10.1386/ijfd.1.1.11_1
ISSN: 2056-6522
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > QUT Faculties and Divisions > Faculty of Health
Current > Schools > School of Exercise & Nutrition Sciences
Copyright Owner: Copyright 2016 Intellect Ltd.
Deposited On: 06 Oct 2015 01:43
Last Modified: 09 Mar 2017 22:52

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