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"From garage to global": the internet and international market growth, an SME perspective

Mathews, Shane W. & Healy, Marilyn J. (2008) "From garage to global": the internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising, 4(2/3), pp. 179-196.

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Abstract

The Internet has the capability to generate international market expansion and future growth for firms, a concept known as Internetalisation. However, it is yet to be determined how much or to what extent the Internet influences internationalisation, and thus international market growth. Both international market penetration (capitalising on existing country markets) and international market development (capitalising on new country markets) are achievable goals for the Internet-enlightened SME. The aim of this research is to explore the influence of the Internet on international market penetration and development for SMEs in Australia. The Internet has given SMEs the capabilities to become rapidly or even instantly international. That is, the acceleration of internationalisation due to the Internet has changed the once slow and cumbersome process of international market expansion. Specifically, an evolved version of accelerated internationalisation that incorporates the enhanced virtual network capability for SMEs is a more precise theoretical explanation.

Impact and interest:

8 citations in Scopus
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ID Code: 8823
Item Type: Journal Article
Keywords: Keywords, Market growth strategy, SMEs, Internet, internationalisation theory, internetalisation
DOI: 10.1504/IJIMA.2008.017021
ISSN: 1741-8100
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2008 Inderscience
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 31 Jul 2007
Last Modified: 05 Jan 2011 23:32

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