Towards simple rules heuristics for IT business value

Fielt, Erwin & Gregor, Shirley (2014) Towards simple rules heuristics for IT business value. In 2014 Information Systems Foundations Workshop, 2 - 3 October 2014, Canberra, A.C.T.

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The business value of IT (BVIT) has been a prominent and central research topic in the IS discipline. Due to continuous and unpredictable technology and business changes, a more dynamic perspective on IT business value that includes organizational learning is required. We suggest that simple rules heuristics can address this challenge. The simple rules heuristics approach has been introduced by Eisenhardt and co-authors (Bingham & Eisenhardt, 2011; Bingham, Eisenhardt, & Furr, 2007; Eisenhardt & Sull, 2001) to better understand strategic decision making for capturing superabundant, heterogeneous, fastmoving opportunities. They argue that explicit organizational learning can translate accumulated experience into increasingly effective heuristics for strategic processes in highvelocity environments. We make three main contributions by exploring the suitability of a simple rules heuristics approach for the creation of IT business value:

(1) we propose six types of simple rules heuristics for capturing IT-based opportunities in dynamic environments, including synergy heuristics as specifically relevant in an IT context,

(2) we show how a simple rules heuristics approach can advance our understanding of dynamics and organizational learning for BVIT, and;

(3) we introduce the strategic logic of opportunity to BVIT.

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ID Code: 88666
Item Type: Conference Paper
Refereed: Yes
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 20 Oct 2015 03:54
Last Modified: 20 Oct 2015 03:54

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