The thrill of victory: Women and sport shopping

O'Donnell, Kathleen, Strebel, Judi, & Mortimer, Gary (2016) The thrill of victory: Women and sport shopping. Journal of Retailing and Consumer Services, 28, pp. 240-251.

[img] Accepted Version (PDF 279kB)
Administrators only | Request a copy from author

View at publisher

Abstract

This study explores a new shopper type, ‘Sport Shoppers’, who are unique in their actions, attitudes and behaviors. We present evidence that these shoppers exhibit behavior similar to that of competitive athletes in that they view bargain shopping as an achievement domain. Data were collected through open-ended surveys, in-depth interviews and closet inventories. Thematic analysis of transcripts was undertaken based on three achievement goal categories; task-oriented, ego-oriented and social approval-oriented. Achievement goal theory is employed to offer an explanation of the Sport Shoppers’ behaviors and motivations. We argue the Sport Shopper is an economically viable and important shopper for fashion retailers to target.

Impact and interest:

0 citations in Scopus
Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 89180
Item Type: Journal Article
Refereed: Yes
Keywords: Fashion Shopping, Retail, Bargain Shopping, Segmentation, Achievement Goal Theory
DOI: 10.1016/j.jretconser.2015.10.005
ISSN: 0969-6989
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 Elsevier
Deposited On: 16 Oct 2015 03:53
Last Modified: 20 Nov 2015 11:34

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page