European audiovisual production companies adapting to strategic challenges
Von Rimscha, M. Bjorn, Wikstrom, Patrik, & Naldi, Lucia (2014) European audiovisual production companies adapting to strategic challenges. In Wikstrom, Patrik & DeFillippi, Robert (Eds.) International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography. Edward Elgar, Cheltenham, pp. 66-87.
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These are turbulent times for audio- visual production companies. Radical changes, both inside and outside the organizations, reach across national markets and different genres. For instance, production methods are changing; the demand from audiences and advertisers is changing; power relations between the actors involved in the value chain are changing; and increasing concentration makes the market even more competitive for small independent players. From a perspective of the structure–conduct– performance paradigm (Ramstad, 1997) it is reasonable to expect that these changes on a structural level of the industry will cause the production companies to adapt their strategic behaviour.
The current challenges for media companies are a combination of rising complexity and uncertainty in the market (Picard, 2004). The increasing complexity can for instance be observed in the growing number of market segments and in the continuing trend towards cross- media strategies where media companies operate in multiple markets and on multiple platforms...
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|Item Type:||Book Chapter|
|Keywords:||Film, video and photography industries, Digital disruption, Business models|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
|Divisions:||Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
|Copyright Owner:||Copyright 2014 Edward Elgar|
|Deposited On:||16 Oct 2015 03:58|
|Last Modified:||28 Oct 2015 03:20|
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