The new screen ecology : A new wave of media globalisation?

Cunningham, Stuart D. (2015) The new screen ecology : A new wave of media globalisation? Communication Research and Practice, 1(3), pp. 275-282.

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Abstract

There may be a new wave of media globalisation based on what may appear to be the virtually frictionless, near-global reach of major digital content delivery platforms, pre-eminently YouTube. This article looks at the scale and significance of this new screen ecology, considering its continuities and discontinuities with established understandings of media globalisation, arguing against the notion that it provides a platform for new forms of cultural hegemony. Focusing on the periphery rather than the centre, it uses Australia as a case study in asking the question: in what ways does it make sense to talk about a nationally demarked YouTube space?

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ID Code: 89350
Item Type: Journal Article
Refereed: Yes
Keywords: media globalisation, Google, YouTube, multichannel networks, Australian YouTube
DOI: 10.1080/22041451.2015.1079159
ISSN: 2204-1451
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 Australian and New Zealand Communication Association
Deposited On: 22 Oct 2015 00:48
Last Modified: 02 May 2017 10:09

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