Repositioning the innovation rationale for public service media

Cunningham, Stuart D. (2015) Repositioning the innovation rationale for public service media. International Journal of Digital Television, 6(2), pp. 203-220.

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Abstract

The values that gave rise to the ethos of public service broadcasting (PSB) almost a century ago, and which have provided the rationale for PSBs around the world across that time, are under question. This article argues that the process of reinvention of PSBs is enhanced through repositioning the innovation rationale for public service media (PSM). It is organized around a differentiation which is part of the standard repertoire of innovation studies – that between product, process and organizational innovation – as they are being practised by the two Australian PSBs, the Australian Broadcasting Corporation (ABC) and the Special Broadcasting Service (SBS). The article then considers the general problematics of innovation for PSBs through an analysis of the operations of the public value test in the context of European PSM, and its, to this stage, non-application in Australia. The innovation rationale is argued to be a distinctive via media between complementary and comprehensive roles for PSM, which in turn suggests an international, policy-relevant research agenda focusing on international circumstances in which the public broadcaster is not market dominant.

Impact and interest:

1 citations in Scopus
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2 citations in Web of Science®

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ID Code: 89363
Item Type: Journal Article
Refereed: Yes
Keywords: public service media, innovation, Australia, ABC, SBS, public value test
DOI: 10.1386/jdtv.6.2.203_1
ISSN: 2040-4190
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 Intellect Ltd Article.
Deposited On: 22 Oct 2015 00:59
Last Modified: 07 Sep 2016 01:17

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