Studying change in popular culture: A "middle-range" approach

Cunningham, Stuart D. & Silver, Jon (2015) Studying change in popular culture: A "middle-range" approach. In Miller, Toby (Ed.) The Routledge Companion to Global Popular Culture. Routledge (Taylor & Francis Group), New York, New York and Oxon, United Kingdom, pp. 149-158.

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"This chapter reviews the capacity of the discipline field to account for the velocity and quality of digitally-driven transformations, while making a case for a "middle range" approach that steers between unbridled optimism ("all-change") and determined scepticism ("Continuity") about the potential of such change. The chapter focuses on online screen distribution as a case study, considering the evidence for, and significance of, change in industry structure and the main payers, how content is produced and by whom, the nature of content, and the degree to which online screen distribution has reached thresholds of mainstream popularity."

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ID Code: 89365
Item Type: Book Chapter
Additional URLs:
Keywords: Media, Communication, and Cultural Studies, Digtially-Driven Transformations, Online Screen Distribution, "middle-range"
ISBN: 9780415641470
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Past > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2015 Taylor & Francis Group
Deposited On: 22 Oct 2015 01:36
Last Modified: 09 Mar 2016 02:33

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