Measuring source credibility of social engineering attackers on Facebook

Algarni, Abdullah, Xu, Yue, & Chan, Taizan (2016) Measuring source credibility of social engineering attackers on Facebook. In 49th Hawaii International Conference on System Sciences (HICSS 2016), 5-8 January 2016, Kauai, Hawaii. (In Press)


Past research has suggested that social networking sites are the most common source for social engineering-based attacks. Persuasion research shows that people are more likely to obey and accept a message when the source’s presentation appears to be credible. However, many factors can impact the perceived credibility of a source, depending on its type and the characteristics of the environment. Our previous research showed that there are four dimensions of source credibility in terms of social engineering on Facebook: perceived sincerity, perceived competence, perceived attraction, and perceived worthiness. Because the dimensionalities of source credibility as well as their measurement scales can fluctuate from one type of source to another and from one type of context to another, our aim in this study includes validating the existence of those four dimensions toward the credibility of social engineering attackers on Facebook and developing a valid measurement scale for every dimension of them.

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ID Code: 89395
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Social Engineering, Deception, Source Credibility, Phishing, Social Networking Sites, Facebook, Trust
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2015 IEEE
Deposited On: 27 Oct 2015 02:54
Last Modified: 30 Apr 2016 18:11

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