Using conceptual tool for intuitive interaction to design intuitive website for SME in India : A case study

Mohan, Gowrishankar, Blackler, Alethea L., & Popovic, Vesna (2015) Using conceptual tool for intuitive interaction to design intuitive website for SME in India : A case study. In Popovic, Vesna, Blackler, Alethea L., Luh, Ding-Bang, Nimkulrat, Nithikul, Kraal, Ben J., & Nagai, Yukari (Eds.) Proceedings of the 6th IASDR (The International Association of Societies of Design Research Congress), IASDR (The International Association of Societies of Design Research), Brisbane, Australia, pp. 1500-1521.

View at publisher

Abstract

Statistical reports of SMEs Internet usage from various countries indicate a steady growth. However, deeper investigation of SME’s e-commerce adoption and usage reveals that a number of SMEs fail to realize the full potential of e-commerce. Factors such as lack of tools and models in Information Systems and Information Technology for SMEs, and lack of technical expertise and specialized knowledge within and outside the SME have the most effect. This study aims to address the two important factors in two steps. First, introduce the conceptual tool for intuitive interaction. Second, explain the implementation process of the conceptual tool with the help of a case study. The subject chosen for the case study is a real estate SME from India. The design and development process of the website for the real estate SME was captured in this case study and the duration of the study was four months. Results indicated specific benefits for web designers and SME business owners. Results also indicated that the conceptual tool is easy to use without the need for technical expertise and specialized knowledge.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

64 since deposited on 05 Nov 2015
35 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 89991
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Website, Intuitive Interaction, Design, SMEs, Ecommerce, Tools, Methods, Information Systems, Information Technology
ISBN: 9780646943183
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Development Methodologies (080608)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Management (080609)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Organisation (080610)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems Theory (080611)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Interorganisational Information Systems and Web Services (080612)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Human Information Behaviour (080703)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Information Retrieval and Web Search (080704)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Organisation of Information and Knowledge Resources (080707)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > LIBRARY AND INFORMATION STUDIES (080700) > Records and Information Management (excl. Business Records and Information Management) (080708)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Copyright Owner: Copyright 2015 [Please consult the author]
Deposited On: 05 Nov 2015 02:09
Last Modified: 07 Feb 2016 11:07

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page