Design-driven digital futures: The role of design-led innovation in the creation of online connected communities for new mobility solutions

Garrett, Alexander, Wrigley, Cara, Russell, Nick, & Matthews, Judy (2015) Design-driven digital futures: The role of design-led innovation in the creation of online connected communities for new mobility solutions. In IASDR Interplay 2015, 2-5 November 2015, Queensland University of Technology, Brisbane, Qld.



Online communities have fundamentally changed how humans connected and are now so common they are fundamental to the human experience. As the Internet developed for Web 1.0 to Web 2.0, the functionality of these communities has far exceeded initial expectations. These communities have shifted from simply places to share information to ways to access products and services that bridge the online and offline worlds. This shift has led to the disruption of many industries with the transportation industry being one such sector. Both private transport providers and public transport systems face competition from online communities who are able to link services providers and customers more effectively and innovatively. These types of communities fall under what has been popularised as collaborative consumption or the sharing economy. The aim of this study is to explore the role of Design-led Innovation in the creation of digital futures, specifically online connected communities for successful new mobility solutions. To explore this proposition multiple data collection methods are proposed;Content Analysis, ii) A Comparative Qualitative Study consisting of Qualitative Interviews and Focus Groups / Design Workshops and iii) An Action Research Cycle of Embedded Practice. The multidisciplinary nature of this study grounds this research in a novel position contributing to new knowledge in both the field of design, and also a deeper understanding of the larger fast-growing online community phenomena.

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ID Code: 90031
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Online Community, Design-led Innovation, Ride Sharing, Car Sharing
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2015 [please consult the authors]
Deposited On: 06 Nov 2015 00:03
Last Modified: 09 Nov 2015 07:26

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