Using the evolution of consumer products to inform design

Williams, Tim (2015) Using the evolution of consumer products to inform design. In Proceedings of the 6th IASDR (The International Association of Societies of Design Research Congress), IASDR (The International Association of Societies of Design Research), Brisbane, Australia, pp. 2222-2235.

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The development of a new consumer product and its release to market is typically an expensive and risky process. It is estimated that up to 80% of all new products fail in the marketplace (Savoia, 2014). The consequences of failure can be ruinous for a manufacturer both financially and in terms of brand reputation. So even small improvements in success prediction have the potential to save money, effort and brand reputation.

This paper proposes an approach where the history and evolution of a product is mapped and analyzed. The results of the analysis can then be used to inform design decisions. This paper will also demonstrate the similarities between biological evolution and the evolution of consumer products. Using the existing structure and terminology of biological evolution allows us to focus on the aspects of innovations that have led to success and those that have led to failure.

This paper uses the case study of the wristwatch and its development over 100 years. The analysis of this leads to recommendations for contemporary “smartwatches.”

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ID Code: 90159
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Disruptive innovation, product evolution, smartwatch, product ecosystems
ISBN: 978-0-646-94318-3
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 [please consult the author]
Deposited On: 12 Nov 2015 01:09
Last Modified: 10 Feb 2016 22:58

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