The shifting value of design in the Australian Architecture Industry

Najman, Ben & Wrigley, Cara (2015) The shifting value of design in the Australian Architecture Industry. In IASDR Interplay 2015, 2-5 November 2015, Queensland University of Technology, Brisbane, Qld.


Architects regularly employ design as a problem-solving tool in the built environment. Within the design process, architects apply design thinking to reframe problems as opportunities, take advantage of contradictory information to develop new solutions, and differentiate outcomes based on context. This research aims to investigate how design can be better positioned to develop greater differentiated value to an architect’s current service offering, and how design as a strategy could be applied as a driver of business innovation within the Australian architecture industry. The research will explore literature relating to the future of architecture, the application of design thinking, and the benefits of strategic design. The future intent of the research is to develop strategies that improve the value offering of architects, and develop design led solutions that could be applied successfully to the business of architecture.

Impact and interest:

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ID Code: 90165
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Architecture, Design Process, Design Thinking, Strategic Design
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 [please consult the authors]
Deposited On: 12 Nov 2015 01:38
Last Modified: 13 Mar 2017 05:20

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