'How much love are you going to give this brand?' Lifestyle journalists on commercial influences in their work

Hanusch, Folker, Hanitzsch, Thomas, & Lauerer, Corinna (2017) 'How much love are you going to give this brand?' Lifestyle journalists on commercial influences in their work. Journalism, 18(2), pp. 141-158.

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The news increasingly provides help, advice, guidance, and information about the management of self and everyday life, in addition to its traditional role in political communication. Yet such forms of journalism are still regularly denigrated in scholarly discussions, as they often deviate from normative ideals. This is particularly true in lifestyle journalism, where few studies have examined the impact of commercial influences. Through in-depth interviews with 89 Australian and German lifestyle journalists, this paper explores the ways in which journalists experience how the lifestyle industries try to shape their daily work, and how these journalists deal with these influences. We find that lifestyle journalists are in a constant struggle over the control of editorial content, and their responses to increasing commercial pressures vary between resistance and resignation. This has implications for our understanding of journalism as a whole in that it broadens it beyond traditional conceptualizations associated with political journalism.

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ID Code: 90399
Item Type: Journal Article
Refereed: Yes
Keywords: Advertising, commercial, comparative, freebie, influences, interview, lifestyle journalism, public relations, service journalism
DOI: 10.1177/1464884915608818
ISSN: 1741-3001
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300) > Journalism Studies (190301)
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > Journalism, Media & Communication
Copyright Owner: © The Author(s) 2015
Deposited On: 17 Nov 2015 04:58
Last Modified: 06 Jun 2017 12:46

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