Climbing the design ladder: Step by step

Doherty, Rohan, Wrigley, Cara, Matthews, Judy H., & Bucolo, Sam (2015) Climbing the design ladder: Step by step. Revista D. : Design, Educação, Sociedade e Sustentabilidade, 7(2), pp. 60-82.

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This research presents findings of a research project where the first author worked with a small to medium sized enterprise (SME) manufacturing company in order to integrate design at a strategic level within the company. This study aims to identify the changes experienced in the participating company while shifting the perspective of design from a product focus towards a strategic focus.

Staff interviews at two points in time and a reflective journal were used as data sources within an action research methodology. A shift in the perspective of design was noted in three cultural changes within the firm over time: a focus on long term as well as short term outcomes, on indirect as well as direct value and on intangible as well as tangible benefits. These three components are proposed as ‘cultural stepping stones’ that describe how a company transitions from an exclusively product- focused utilisation of design, to a process-level application of design. Implications of this research are provided as considerations for businesses that are attempting to facilitate a similar transformation in the future.

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ID Code: 90412
Item Type: Journal Article
Refereed: Yes
Keywords: design thinking, design ladder, manufacturing SME, design-led innovation
ISSN: 2177-4870
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2015 Todos os direitos reservados
Deposited On: 17 Nov 2015 02:43
Last Modified: 17 Aug 2016 23:20

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