The role of engagement on stakeholder's satisfaction with the destination marketing organisation's performance
Al Alawi, Amal Sulaiman Sa'ud (2015) The role of engagement on stakeholder's satisfaction with the destination marketing organisation's performance. Masters by Research thesis, Queensland University of Technology.
In the tourism literature there has been a lack of research related to stakeholders' satisfaction with destination marketing organisations (DMO). This study addresses this research gap, in the context of the national tourism office of Oman, by investigating the relationship between stakeholder's perceptions of DMO performance and their overall satisfaction with the DMO. Conceptually the study found DMO engagement with stakeholders to partially mediate satisfaction, a finding of relevance to destination marketers in other parts of the world. From a practical perspective the research was supported by the Oman national tourism office, which has only been in operation for 10 years.
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|Item Type:||QUT Thesis (Masters by Research)|
|Supervisor:||Pike, Steven, Beatson, Amanda, & Lane, Anne|
|Keywords:||Destination Marketing Organisations (DMOs), Engagement, Performance, Satisfaction, Stakeholders, Oman, mediation|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Institution:||Queensland University of Technology|
|Deposited On:||11 Jan 2016 05:23|
|Last Modified:||11 Jan 2016 05:26|
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