Compulsory Voting, Encouraged Tweeting? Australian Elections and Social Media
Highfield, Tim & Bruns, Axel (2016) Compulsory Voting, Encouraged Tweeting? Australian Elections and Social Media. In Bruns, Axel, Enli, Gunn, Skogerbø, Eli, Larsson, Anders Olof, & Christensen, Christian (Eds.) The Routledge Companion to Social Media and Politics. Routledge, New York, pp. 338-350.
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This chapter examines patterns in social media activity around Australian elections, focusing primarily on the 2013 federal election and supplemented by extended research into social media and Australian politics between 2007 and 2015. The coverage of Australian elections on social media is analysed from three perspectives: the evolution of the use of online platforms during elections; politician and party social media strategies during the 2013 election, focusing on Twitter; and citizen engagement with elections as demonstrated through election day tweeting practices. The specific context of Australian politics, where voting is compulsory, and the popularity of social media platforms like Twitter makes this case notably different from other Western democracies. It also demonstrates the extended mediation of politics through social media, for politicians and citizens alike.
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