A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014)

Dietrich, Timo, Rundle-Thiele, Sharyn, Schuster, Lisa, & Connor, Jason P. (2016) A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014). Health Education, 116(1), pp. 50-68.

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Abstract

Purpose

Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues.

Design/methodology/approach

A systematic literature review retrieved a total of 1,495 identified articles; 565 duplicates were removed. The remaining 930 articles were then screened. Articles detailing formative research or programmes targeting multiple substances, parents, families and/or communities, as well as elementary schools and universities were excluded. A total of 31 articles, encompassing 16 qualifying programmes, were selected for detailed evaluation.

Findings

The majority of alcohol education programmes were developed on the basis of theory and achieved short- and medium-term behavioural effects. Importantly, most programmes were universal and did not apply the full market segmentation process. Limited audience research in the form of student involvement in programme design was identified.

Research limitations/implications

This systematic literature review focused on single-substance alcohol education programmes targeted at middle and high school student populations, retrieving studies back to the year 2000.

Originality/value

The results of this systematic literature review indicate that application of the social marketing benchmark criteria of market segmentation and audience research may represent an avenue for further extending alcohol education programme effectiveness in middle and high school settings.

Impact and interest:

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ID Code: 92013
Item Type: Journal Article
Refereed: Yes
Keywords: Social Marketing, Segmentation, Education, Schools, Alcohol
DOI: 10.1108/HE-03-2014-0042
ISSN: 0965-4283
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Emerald Group Publishing Limited
Deposited On: 19 Jan 2016 04:27
Last Modified: 20 Jan 2016 01:54

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