Customer inspired innovation with designer as innovation catalyst

Townson, Peter, Matthews, Judy H., & Wrigley, Cara (2015) Customer inspired innovation with designer as innovation catalyst. In ISPIM Innovation Summit – Changing the Innovation Landscape, 6-9 December 2015, Queensland University of Technology, Brisbane, Qld.

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This study explores the processes of introduction, implementation and integration of design-led innovation within a family owned company driven by engineering innovation in a sector dominated by product and process improvements. This paper is based on the outcomes of an investigation of a family manufacturing company in the METS sector over an 11-month period, where the researcher was embedded in the firm to deliver value to the company by using an action research approach. The design innovation catalyst used a design-led innovation process to capture customer insights that led to changes at the leadership, managerial and employee level of the organisation.

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ID Code: 92051
Item Type: Conference Paper
Refereed: Yes
Keywords: customer insights, manufacturing, design innovation catalyst, organisational change, design-led innovation
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2015 [Please consult the author]
Deposited On: 20 Jan 2016 00:43
Last Modified: 17 Aug 2016 23:19

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