Non-linear and linear postulations of technology adoption determinants
Salim, Siti Aisyah, Sedera, Darshana, & Sawang, Sukanlaya (2015) Non-linear and linear postulations of technology adoption determinants. ARPN Journal of Engineering and Applied Sciences, 10(23), pp. 17679-17689.
Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.
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|Item Type:||Journal Article|
|Keywords:||Technology Adoption, Polynomial Regression, Response Surface Methodology, Cloud ERP, SMEs|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Management
|Copyright Owner:||Copyright 2015 Asian Research Publishing Network (ARPN)|
|Deposited On:||25 Jan 2016 02:44|
|Last Modified:||26 Jan 2016 22:22|
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