Exclusive consumers: The discourse of privilege in elite Indian school websites
Iyer, Radha (2016) Exclusive consumers: The discourse of privilege in elite Indian school websites. In Koh, Aaron & Kenway, Jane (Eds.) Elite schools: Multiple geographies of privilege. Routledge (Taylor & Francis Group), New York and London, pp. 122-138. (In Press)
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This chapter undertakes a study of how elite schools in India have a historical, colonial legacy while incorporating global, market oriented, international agenda to fit in with present times. Drawing on Bourdieu’s notion of elite schools and Foucault’s theory of discourse, a qualitative analysis is undertaken of 21 elite schools. The primary argument advanced is that the websites of the schools contain the discourses of privilege and distinction along with the discourses of inclusion and exclusion, market ideology and individual merit with the aim being to promote a local, global elite ascendancy.
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|Item Type:||Book Chapter|
|Keywords:||Elite Indian Schools Websites, Discourse analysis|
|Subjects:||Australian and New Zealand Standard Research Classification > EDUCATION (130000)
Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100) > Education Systems not elsewhere classified (130199)
|Divisions:||Current > Schools > School of Cultural & Professional Learning
Current > QUT Faculties and Divisions > Faculty of Education
|Copyright Owner:||Copyright 2016 Routledge|
|Deposited On:||05 Feb 2016 04:11|
|Last Modified:||29 Aug 2016 03:22|
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