Stopover destination image: Using the repertory test to identify salient attributes

Pike, Steven & Kotsi, Filareti (2016) Stopover destination image: Using the repertory test to identify salient attributes. Tourism Management Perspectives, 18, pp. 68-73.

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This paper reports a rare investigation of stopover destination image. Although the topic of destination image has been one of the most popular in the tourism literature since the 1970s, there has been a lack of research attention in relation to the context of stopover destinations for long haul international travellers. The purpose of this study was to identify attributes deemed salient to Australian consumers when considering stopover destinations for long haul travel to the United Kingdom and Europe. Underpinned by Personal Construct Theory (PCT), the study used the Repertory Test to identify 21 salient attributes, which could be used in the development of a survey instrument to measure the attractiveness of a competitive set of stopover destinations. While the list of attributes shared some commonality with general studies of destination image reported in the literature, the elicitation of a relatively large number of stopover context specific attributes highlights the potential benefit of engaging with consumers in qualitative research, such as using the Repertory Test, during the questionnaire development stage.

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ID Code: 92296
Item Type: Journal Article
Refereed: Yes
Keywords: destination image, stopovers, personal construct theory, repertory test, destination marketing, long haul travel, Australia
DOI: 10.1016/j.tmp.2016.01.005
ISSN: 2211-9736
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Elsevier
Copyright Statement: Licensed under the Creative Commons Attribution; Non-Commercial; No-Derivatives 4.0 International. DOI: 10.1016/j.tmp.2016.01.005
Deposited On: 27 Jan 2016 00:59
Last Modified: 31 Jan 2016 05:32

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