Threats and Promises: The Promotion of Artificial Lighting to Women Consumers in the United States, 1880s – 1960s
Petty, Margaret Maile (2014) Threats and Promises: The Promotion of Artificial Lighting to Women Consumers in the United States, 1880s – 1960s. ,” West 86th: A Journal of Decorative Arts, Design History, and Material Culture, 21(1), pp. 3-36.
This article examines the development of a specific gendered discourse in the United States in the first half of the twentieth century that united key beliefs about feminine beauty, identity, and the domestic interior with particular electric lighting technologies and effects. Largely driven by the electrical industry’s marketing rhetoric, American women were encouraged to adopt electric lighting as a beauty aid and ally in a host of domestic tasks. Drawing evidence from a number of primary texts, including women’s magazines, lighting and electrical industry trade journals, manufacturer-generated marketing materials, and popular home decoration and beauty advice literature, this study shifts the focus away from lighting as a basic utility, demonstrating the ways in which modern electric illumination was culturally constructed as a desirable personal and environmental beautifier as well as a means of harmonizing the domestic interior.
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|Item Type:||Journal Article|
|Subjects:||Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design History and Theory (120301)
|Divisions:||Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
|Copyright Owner:||Bard Graduate Center|
|Deposited On:||11 Apr 2016 23:12|
|Last Modified:||14 Apr 2016 06:34|
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