Will supermarkets go the extra aisle?

Mortimer, Gary (2011) Will supermarkets go the extra aisle? The Conversation, May(2).

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Abstract

The drastic social and demographic changes of the past few decades have radically changed traditional gender roles within the family structure in Australia.In the process, they have also changed the way we shop.

Impact and interest:

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ID Code: 92632
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Supermarkets, Groceries, Gender, Male Shoppers
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 03 Feb 2016 23:23
Last Modified: 10 Feb 2016 01:28

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