Get ready for a fruit fight: the fallout from Coles' price war on produce

Mortimer, Gary (2012) Get ready for a fruit fight: the fallout from Coles' price war on produce. The Conversation, February(1).

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Amid tough trading conditions and intense competition, Coles has fired the latest salvo in its ongoing supermarket war with Woolworths, announcing it will reduce the price of some fruit and vegetables by 50%. The move is the latest in a battle between the supermarket giants to wrest market share and follows previous cuts to staples such as milk and bread, beer and chicken. However, Australia’s peak industry body of vegetable growers, Ausveg, is concerned about the impact the price decision will have on growers' livelihoods.

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ID Code: 92649
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Supermarkets, Fresh Produce, Groceries, Coles
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 04 Feb 2016 23:55
Last Modified: 09 Feb 2016 04:19

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