Get ready for a fruit fight: the fallout from Coles' price war on produce

Mortimer, Gary (2012) Get ready for a fruit fight: the fallout from Coles' price war on produce. The Conversation, February(1).

View at publisher (open access)

Abstract

Amid tough trading conditions and intense competition, Coles has fired the latest salvo in its ongoing supermarket war with Woolworths, announcing it will reduce the price of some fruit and vegetables by 50%. The move is the latest in a battle between the supermarket giants to wrest market share and follows previous cuts to staples such as milk and bread, beer and chicken. However, Australia’s peak industry body of vegetable growers, Ausveg, is concerned about the impact the price decision will have on growers' livelihoods.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 92649
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Supermarkets, Fresh Produce, Groceries, Coles
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 04 Feb 2016 23:55
Last Modified: 09 Feb 2016 04:19

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page