Ready, steady, shop: shopping as sport
Mortimer, Gary (2013) Ready, steady, shop: shopping as sport. The Conversation, December(19).
Do you approach shopping as if it is a competitive, sport-like activity? Or perhaps you attach social or emotional value in being recognised by your friends and peers as a great shopper, a proficient or efficient shopper? If so, you could be a “sport shopper”, according to an academic paper presented at an international conference earlier this year. This shopper can recount in detail where and when they purchased items - and most importantly, how much they saved. For this shopper, it is not about spending the least, but saving the most. This new “type” should not be confused with the economic shopper; constrained financially and forced to seek out low prices and generic products. And they are definitely not the recreational shopper, who enjoys shopping as a fun activity, engaging in the task to reduce stress and seek pleasure.
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|Item Type:||Journal Article|
|Keywords:||Retail, Shopping, Shopping Behaviour, Shopper Types, Sports Shopper|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||05 Feb 2016 00:40|
|Last Modified:||09 Feb 2016 04:42|
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