Predicting the last brand standing in the supermarket price wars

Mortimer, Gary (2014) Predicting the last brand standing in the supermarket price wars. The Conversation.

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On January 26, 2011, grocery retailer Coles fired the first salvo in what would soon be dubbed the “supermarket price wars” by reducing the price of its own-brand milk to A$1 per litre. Woolworths immediately responded. In the three years since, grocery prices have been tumbling, with 85 cent bread being the latest “sacrificial lamb”. This period of intense competition has brought about not just lower grocery prices, but a senate enquiry, and increasing media and analyst interest.

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ID Code: 92659
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Supermarkets, Price Wars, Competition
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 04 Feb 2016 22:38
Last Modified: 09 Feb 2016 04:04

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