Down, down but not different: Australia’s supermarkets in a race to the bottom

Mortimer, Gary (2015) Down, down but not different: Australia’s supermarkets in a race to the bottom. The Conversation, September(28).

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For 25 years, Woolworths told shoppers they were “the fresh food people”. It was a very clear point of difference and delivered the group a sustainable competitive advantage. Any attempt by a competitor to replicate it would have been dismissed as lacking credence; a simple market-follower strategy.

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ID Code: 92666
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Supermarkets, Price Wars, Woolworths, Coles
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 The Conversation Media Group
Deposited On: 04 Feb 2016 03:49
Last Modified: 04 Feb 2016 21:41

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