Five tricks retailers will use to make you shop this Christmas
Mortimer, Gary (2015) Five tricks retailers will use to make you shop this Christmas. The Conversation, November(27).
Australian shoppers are predicted to spend nearly A$47 billion this Christmas. But retailers have to work harder and harder to get shoppers to pull out their wallets. Here are five strategies retailers will be using to get us to part with our hard earned coin.
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|Item Type:||Journal Article|
|Keywords:||Retail, Christmas, Consumer Rituals, Decoupling, Web-rooming|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2015 The Conversation Media Group|
|Deposited On:||04 Feb 2016 03:35|
|Last Modified:||04 Feb 2016 22:08|
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