Five tricks retailers will use to make you shop this Christmas

Mortimer, Gary (2015) Five tricks retailers will use to make you shop this Christmas. The Conversation, November(27).

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Abstract

Australian shoppers are predicted to spend nearly A$47 billion this Christmas. But retailers have to work harder and harder to get shoppers to pull out their wallets. Here are five strategies retailers will be using to get us to part with our hard earned coin.

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ID Code: 92668
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Christmas, Consumer Rituals, Decoupling, Web-rooming
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2015 The Conversation Media Group
Deposited On: 04 Feb 2016 03:35
Last Modified: 04 Feb 2016 22:08

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