A design approach to innovation in the Australian energy industry

Stevenson, Tim, Wrigley, Cara, & Matthews, Judy H. (2016) A design approach to innovation in the Australian energy industry. Journal of Design, Business & Society, 2(1), pp. 49-70.

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Electricity businesses across Australia are facing many market disruptions, such as the increasing demand from the rapid uptake of domestic air conditioners and the contrasting problematic generation from solar power connections to the grid. In this context, the opportunity to proactively leverage forthcoming technological advances in battery storage and electric vehicles to address the steeply rising cost of electricity supply has emerged. This research explores a design approach to support a business to navigate such disruptions in the current market.This study examines a design-led approach to innovation conducted over a ten month action research study within a large, risk-averse firm in the Australian energy sector. This article presents results describing a current foresight gap within the business; the response of the business to using design-led innovation to address this issue; and the tools, approaches and processes used. The business responses indicate their perception of the value of qualitative customer engagement as a path to addressing, and potentially benefiting from, disruptive innovation. It is anticipated that these results will further business model development within the company, and assist in leveraging disruptive innovations for this industry participant, thus limiting future increases in the cost of electricity supply for customers in Australia.

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ID Code: 92807
Item Type: Journal Article
Refereed: Yes
Keywords: design-led innovation, stakeholder insights, action research, electricity supply
DOI: 10.1386/dbs.2.1.49_1
ISSN: 2055-2106
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Deposited On: 11 Feb 2016 01:04
Last Modified: 17 Aug 2016 23:19

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