Deeply superficial digital media engagement? The case of Twitter and Movember 2013

Burgess, Jean, Cassidy, Elija, & Light, Ben (2015) Deeply superficial digital media engagement? The case of Twitter and Movember 2013. In Selected Papers from Internet Research 15: The 15th Annual Meeting of the Association of Internet Researchers, AoIR, Daegu, South Korea.

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Abstract

Using activity generated with Twitter during Movember 2013, we interrogate the natures of superficiality running through what can be defined as a highly successful public health engagement intervention. Indeed, Movember arguably has not just been successful in one year in terms of raising funds for the causes it is concerned with, it has done this year-on-year since 2004. We tracked the keyword 'movember' (without the hash symbol) using an in-house installation of YourTwapperkeeper hosted on a NECTAR server. Data collection ran from 01 October - 04 December 2013, covering the ramp-up and wind-down periods of the event. We collected a total of 1,313,426 tweets from 759,345 unique users.

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ID Code: 92812
Item Type: Conference Paper
Refereed: Yes
Keywords: men's health, digital methods, social media, Twitter
ISSN: 2162-3317
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Consumption and Everyday Life (200203)
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Deposited On: 11 Feb 2016 23:38
Last Modified: 09 Mar 2016 02:29

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