Exploring the role of entrepreneurial marketing in entrepreneurship education

Jones, Colin & Hegarty, C (2011) Exploring the role of entrepreneurial marketing in entrepreneurship education. Journal of Small Business and Entrepreneurship, 24(1), pp. 125-138.

View at publisher


This is a conceptual paper that seeks to explore the role of entrepreneurial marketing in promoting entrepreneurship in tertiary education. We postulate that the subject of entrepreneurship is marketed in different ways as a means of introducing (a) new learners to the subject area of entrepreneurship and (b) the wide ranging possibilities of entrepreneurship education. This research explores both the entrepreneurial marketing and the entrepreneurship literature to capture how they meet at the interface to solve the issue of appropriately marketing entrepreneurship courses within the context of university education. Whilst empirical evidence of entrepreneurial marketing has tended to concentrate on profit-making and small organizations, fewer studies have sought to understand the role of entrepreneurial marketing in public sector organizations, including the university. Although this article is exploratory in nature, it shows the benefits of utilizing the extensive research within the fields of entrepreneurial marketing and entrepreneurship to determine the value of entrepreneurship education for policymakers, universities and students.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

ID Code: 92842
Item Type: Journal Article
Refereed: Yes
Additional Information: Copyright © 2011 JSBE
Keywords: entrepreneurial marketing, entrepreneurship education, HERN
DOI: 10.1080/08276331.2011.10593530
ISSN: 0827-6331
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Deposited On: 16 Feb 2016 06:13
Last Modified: 17 Feb 2016 02:56

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page