Enterprise education: The frustration of a pure contest

Jones, Colin (2007) Enterprise education: The frustration of a pure contest. Education + Training, 49(8/9), pp. 596-604.

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This paper discusses the development of a strategy game for enterprise education. It is argued that requiring students to initially struggle with the game’s rules and strategies results in a worthwhile test of their persistence and ability to manage ambiguity. Further, that in the absence of uncertainty, students will not benefit from the game’s potential contribution to their overall learning.


The paper is constructed around the infusion of student narratives and the author’s self-reflective thoughts. The papers explores the process of developing a game that;

  • 1) provides the students with access to an enterprise reality,

  • 2) strengthens their engagement with the theoretical foundations of their studies, and;

  • 3) provides a process for serious self-reflection.


Despite the mixed views presented in this paper, the game’s development thus far has been very successful. Students do enjoy and benefit from enduring the frustration of a pure contest. Having to work through uncertainty is a good practice for students in Higher Education, especially those engaged in enterprise education.

Practical Implications

Whilst the use of games in experiential education is not uncommon, consideration of how and why they are developed is not always well understood. This paper suggests that enterprise educators have significant opportunities to develop games that genuinely provide student access to the entrepreneur’s way of life.

Value of Paper

This paper provides evidence of how a game can be constructed to add significant value to an existing curriculum. It also provides evidence of the inner thoughts of students frustrated by a challenge they refuse to give up on. As such, it provides a valuable window through which to contemplate the minds of tomorrow’s nascent entrepreneurs.

Impact and interest:

5 citations in Scopus
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ID Code: 92850
Item Type: Journal Article
Refereed: Yes
Keywords: Enterprise Education, Strategy Games, Hic et nunc Australia, Education, Management activities, Management games, Teaching aids
DOI: 10.1108/00400910710834030
ISSN: 0040-0912
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > EDUCATION SYSTEMS (130100)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Deposited On: 15 Feb 2016 05:39
Last Modified: 23 Feb 2016 02:45

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