An alternative view of small firm adaptation

Jones, Colin (2004) An alternative view of small firm adaptation. Journal of Small Business and Enterprise Development, 11(3), pp. 362-370.

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Increasingly, small firms with a history tied to a specific geographic location are having their survival threatened by new and innovative web-based entrants. This paper considers the plight of such firms and proposes an alternative means to reflect on how they may or may not learn about such threats. Adopting an evolutionary perspective, the construct absorptive capacity is used to highlight the deficiencies of current market orientation theory to explain the process of firm learning. The conceptual model of evolutionary potential provides a framework through which both the firm and its owner/s' abilities to learn can be taken into account.

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ID Code: 92861
Item Type: Journal Article
Refereed: Yes
Additional Information: Copyright 2004 Emerald Group. Reproduced in accordance with the publishers policy. The definitive published version is available online at:
Keywords: Small Firms, Market Orientation, Absorptive Capacity, Evolutionary Theory
DOI: 10.1108/14626000410551618
ISSN: 1462-6004
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Copyright Owner: Copyright 2004 Emerald Group Publishing Ltd.
Deposited On: 15 Feb 2016 02:23
Last Modified: 15 Feb 2016 02:23

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