Small firm internet adoption: opportunities forgone, a journey not begun
Jones, Colin, Hecker, Rob, & Holland, Peter (2003) Small firm internet adoption: opportunities forgone, a journey not begun. Journal of Small Business and Enterprise Development, 10(3), pp. 287-297.
This paper explores the endeavours of five small firms to develop web-based commerce capabilities within their existing operations. The focus is upon the strategic acquisition and exploitation of knowledge which underpins new value creating activates related to web-based commerce. A normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, entrepreneurship, and the diffusion of new innovations was empirically tested. A multiple case study design enabled the exploration of contemporary marketing and entrepreneurship issues within the real life context of five small firms. The model aimed to emphasis best-practice adoption methods emphasizing the value of a firm's market orientation and entrepreneurial capabilities. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce, and that a lack of vision and prior knowledge produced sub-optimal adoption outcomes.
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|Item Type:||Journal Article|
|Additional Information:||Copyright 2003 Emerald Group. Reproduced in accordance with the publishers policy. The definitive published version is available online at: http://www.emeraldinsight.com/info/journals/jsbed/jsbed.jsp|
|Keywords:||Web-based Commerce, Small Firms, Internet Adoption, Market Orientation, Entrepreneurship, Electronic Commerce, Small‐ to medium‐sized enterprises, Internet marketing, Entrepreneurialism, Australia|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Deposited On:||14 Feb 2016 23:47|
|Last Modified:||14 Feb 2016 23:47|
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